Evidence review
What to inspect before changing anything
Start with the delivered website and the real user journey. Record the current state so the team can distinguish an observed problem from an assumption and compare the same surface after deployment.
- 01Collect sales, support and user-research questions
- 02Remove questions whose answers add no information
- 03Check answers for ownership and freshness
Implementation
A practical improvement plan
Make the smallest coherent change that solves the observed problem. Keep normal code review, accessibility, security and product checks in the loop instead of optimizing for the scan alone.
- 01Prioritize risk, fit, limits and process questions
- 02Answer directly before adding context
- 03Link to deeper evidence when needed
Verification
How to verify the result
Verification should test the intended outcome and the most likely regression. Use the production delivery path whenever headers, caching, rendering or third-party services affect the result.
- 01Ask support and sales teams to review coverage
- 02Track unanswered search and support themes
- 03Retire obsolete entries
Common pitfall
A shortcut to avoid
Writing dozens of keyword-led questions can create thin content and make important answers harder to find.
Further reading
Primary guidance and references
These sources provide standards, security guidance or the interpretation framework used to keep this guide bounded. Product-specific implementation still requires review in the actual codebase.