Evidence review
What to inspect before changing anything
Start with the delivered website and the real user journey. Record the current state so the team can distinguish an observed problem from an assumption and compare the same surface after deployment.
- 01Map each section to a visitor question
- 02Find repeated claims and missing transitions
- 03Compare visual order with decision importance
Implementation
A practical improvement plan
Make the smallest coherent change that solves the observed problem. Keep normal code review, accessibility, security and product checks in the loop instead of optimizing for the scan alone.
- 01Lead with the core promise and audience
- 02Place proof near the claim it supports
- 03Group objections and next steps logically
Verification
How to verify the result
Verification should test the intended outcome and the most likely regression. Use the production delivery path whenever headers, caching, rendering or third-party services affect the result.
- 01Run task-based scanning tests
- 02Review headings and links out of context
- 03Compare mobile and desktop reading order
Common pitfall
A shortcut to avoid
Reordering sections based only on scroll analytics can confuse correlation with what the page actually needs to explain.
Further reading
Primary guidance and references
These sources provide standards, security guidance or the interpretation framework used to keep this guide bounded. Product-specific implementation still requires review in the actual codebase.