Evidence review
What to inspect before changing anything
Start with the delivered website and the real user journey. Record the current state so the team can distinguish an observed problem from an assumption and compare the same surface after deployment.
- 01Confirm scope, audience and critical journeys
- 02Review public security, accessibility and metadata
- 03Assign launch owner, monitoring and rollback
Implementation
A practical improvement plan
Make the smallest coherent change that solves the observed problem. Keep normal code review, accessibility, security and product checks in the loop instead of optimizing for the scan alone.
- 01Resolve blocking issues and document accepted risk
- 02Freeze a release candidate
- 03Prepare support and incident communication
Verification
How to verify the result
Verification should test the intended outcome and the most likely regression. Use the production delivery path whenever headers, caching, rendering or third-party services affect the result.
- 01Run production-like smoke tests
- 02Verify DNS, headers and analytics after release
- 03Rescan the public URL and record evidence
Common pitfall
A shortcut to avoid
Treating a successful build as launch readiness ignores product, security and operational failure modes.
Further reading
Primary guidance and references
These sources provide standards, security guidance or the interpretation framework used to keep this guide bounded. Product-specific implementation still requires review in the actual codebase.