Evidence review
What to inspect before changing anything
Start with the delivered website and the real user journey. Record the current state so the team can distinguish an observed problem from an assumption and compare the same surface after deployment.
- 01List features without marketing labels
- 02Map each feature to a user job and consequence
- 03Find benefits unsupported by product behavior
Implementation
A practical improvement plan
Make the smallest coherent change that solves the observed problem. Keep normal code review, accessibility, security and product checks in the loop instead of optimizing for the scan alone.
- 01Pair mechanism, benefit and proof
- 02Use examples from realistic workflows
- 03Remove features that do not affect the buying decision
Verification
How to verify the result
Verification should test the intended outcome and the most likely regression. Use the production delivery path whenever headers, caching, rendering or third-party services affect the result.
- 01Ask customers which benefits they recognize
- 02Demonstrate the claim in the product
- 03Check whether constraints are disclosed
Common pitfall
A shortcut to avoid
Inventing a dramatic benefit for every small feature reduces credibility and obscures the core value.
Further reading
Primary guidance and references
These sources provide standards, security guidance or the interpretation framework used to keep this guide bounded. Product-specific implementation still requires review in the actual codebase.